How Digital Marketing is changing the Marketing Game for Hotels

One of the biggest industries in the world today is the global tourism and travel industry, which contributed over $7.6 trillion to the global economy in 2016. Pretty impressive right?Of course, hotels are an inseparable part of theindustry, as tourists would always need a place to stay. This is why hotel digital marketing is gaining popularity today.

Digital marketing for hotels

Digital marketing basicallyrefers to marketing efforts done throughthe internet.Channels such as email, social media, search engines, and so on are usually used for online marketing. Your choice of the channel depends on your preference, proficiency, and the type of business you run.

Consider a country like Kenya. The number of tourist attractions in the country has contributed to the increasing number of hotels in the country. Let’s look at the application of digital marketing in hotel marketing.

Digital marketing for hotels

The ubiquity of the internet today makes it impossible to ignore its influence on any industry, the hotel industry inclusive. Hotel digital marketing refers to ways in which hotel owners advertise or market their establishment to potential clients using digital media.

Honestly, it is not enough for you to offer excellent hotel services, if you don’t have an online presence, you will miss out on a good number of potential customers.

Hotel digital marketing strategies

Digital marketing has become non-negotiable for any serious hotel owner, so let’s look at strategies that will make digital marketing in Kenya more productive in the hotel management space.


Search engine optimization (SEO) involves improving the quality of your site to increase the quality and quantity of traffic to your site. This is pretty important, as the higher the amount of traffic to your site, the more customers you get in your hotel.

One of the components of SEO is on-site SEO where you optimize elements on your hotel site. This makes it easy for users and search engines to understand what your site is about. Adequate keyword research and keyword use are also vital for SEO. It’s advisable to outsource the SEO of your site to a third party company if you don’t have the required expertise.

Imagine you are looking for the best hotel around you, then you make a quick Google search. You are more likely to choose one of the first few results on Google. This means that sites that are not optimized for search engines have a natural handicap.

If the number of visitors to your site increases, with an excellent lead generation strategy, more people will be converted to leads. From leads, they then become loyal customers.


Social media marketing (SMM)


Social media networks are the biggest digital marketing platforms because of the high number of daily users. According to Statista, there would be about 2.8 billion global social media users in 2019. This means that the majority of your potential customers are on one social media platform or the other, so it’s only natural for social networks to be the primary drivers of digital marketing in Kenya.

Online travel agencies

The number of travel agencies we have today has surely increased, and understandably so. Nowadays, with the help of travel agencies like Trip Advisor, Expedia,, and so onyou can stay at the comfort of your room and finalize all your travel plans.

These agencies do research on vacation locations, hotel options, tourist attractions, and so on. Most people trust these agencies, so they take any advice given on hotel options. Therefore, if you partner with a reputable travel agency, you would increase your chances of getting more customers.


Photography doesn’t exactly stand on its own but it’s one of the things that boost the effect of e-marketing. People retain about 65 percent more information when the content contains images. Photography is a succinct way to tell your story and show your audience what you have to offer them.

The importance of online marketing for your hotel cannot be overemphasized, as it brings a significant increase in the number of customers you get. If you haven’t incorporated this strategy into your business, then you need to do that ASAP!

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Affiliate Marketing What You Need to Know

Imagination can be an characteristic of a super affiliate. The capacity to provide the same old information is new ways can keep people interested. Very affiliates know how to consider services and products from many different different aspects, determine some methods to provide the product, and then head out and find an audience to fit up with each of these ways. For the very affiliate, there’s always yet another method to pull attention to something, and find a bigger audience than actually before.
Yet another characteristic of a brilliant affiliate is the want and ability to master technology. That does not necessarily require getting an expert in data technology. But it will include learning enough about existing engineering to create good utilization of ways currently open on the Web to market products. Creating the absolute most of your position as a brilliant affiliate suggests experiencing the opportunities which come for your requirements through person to person; furthermore, it means using issues in to your personal hands and marketing your status in such a way that you boost your visibility.

So what’s it which allows an excellent affiliate to make thousands or even 1000s of sales whenever you struggle to produce 5 income of the exact same item? How come that tremendous affiliates rake in the cash as you struggle to have by? Consider this cautiously: you’re both selling exactly the same product. The sole possible huge difference could be the methods you use to promote it.

When some new launch is coming up, they’ll throw together a promotional site; and attempt to primary traffic to it using pay per press internet search engine ads or solo ads. But there is a significant defect with this process: almost without exception, persons will purchase a “large release” solution from an Internet marketer they already know just this is why you have to enjoy the long game, as opposed to focusing on each individual launch, prepare an strategy that will perform consistently for years to create more sales.

We might end that selecting an Affiliate Plan that is proper for you may be time intensive but a worth while process. Going through the above whole method may also be a learning bend for new entrepreneurs that are serious about beginning a fruitful home based business. So there’s an opportunity for organization students and small entrepreneur to develop an easy internet site with restricted budget that may be established quickly through their very own personal savings. This website could be produced with only $100 to $200 (Approximately). You are able to improve your organization growth through adopting the strategy where you can affiliate your business with various sites having relevancy with your company and web heavy traffic as well

Finally there’s no single road to affiliate marketing riches – and that is a great thing. As an alternative, there are lots of pathways by which you may make your millions. So search cautiously, look for useful techniques you should use, and apply them is likely to efforts. You may be amazed with the results. But whatever you do – don’t carry on to utilize methods that have not labored in the past. Always believe like tremendous affiliates since they use a variety of methods and adopt different ways in order to regularly outperform other affiliates. But something you need to generally perform the long game and build lists, produce boards, and secure a captive market before item releases.

Many people have heard about affiliate advertising, even if they haven’t really began performing it. Affiliate marketing is simply mentioning people to different products and services and services around the internet. For each sale you create through your affiliate link, you earn a commission. The size of the commission is dependent upon the products themselves, who is selling them and the proportion made available from owner to the affiliate. But what exactly is actually involved with affiliate marketing? What do affiliates do on a regular basis? How can they make money and how do they learn what direction to go?

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